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Review - Shefit Ultimate High Impact Sports Bra April 22 2018

Jess Scott tries out the Shefit sports bra at her first Netball game for the season.

A few weeks ago, if you were to tell me I would play a netball game in a bra with NO UNDERWIRE, with boobs as big as mine - I would have nervously laughed at the thought of 1) ouch - the pain! and 2) how am I going to avoid knocking myself out?! natural double D’s don’t exactly sit nicely without support. But then something truly amazing happened, I gave the Shefit sports bra a go, and I played my first ever netball game in a bra with no underwire, with boobs as big as mine.


How to find the right sports bra when you have big boobs April 03 2018

Ladies with big breasts heed these wise words:

  1. Avoid sports bras that you pull on overhead
  2. Find a rigid underband
  3. Avoid too much elastication in the fabric
  4. Do the bounce test
  5. Focus on wide shoulder straps

Why is it important to wear a good sports bra while riding? March 28 2018 1 Comment

Claire Madden our gorgeous ambassador AND winner of many HOY awards AND owner of @BrigideneSporthorses provides her experiences with sports bras and riding.

Why is it important to wear a good sports bra while riding?

After all, all we do is sit there right? Or so people think.

As a show rider it is all about the look, so while you want it to look like you are just sitting there, believe me we aren’t! We are constantly scrutinising our horse, are they forward enough, are they collected enough, do I have enough bend, where is the rouge horse in the ring compared to where I am, then there is the self-assessment, ok eyes up, shoulders back, heels down, don’t drop the outside hand, what the heck is my left leg doing?!?!


Learning You’ve Been Wearing The Wrong Size Bra This Whole Time March 16 2018

Check your size before you invest in your next sports bra. Grab a fabric tape measure and head to our Sports Bra Fitting Tips 

How to care for your Sports Bra February 09 2018

Step 1: Hand wash recommended every 1-3 wears.

Step 2: Keep all straps in place and hooked when washing and drying.

Step 3: If machine wash, use cold water, delicate cycle and a lingerie bag. Do not use fabric softeners. Do not bleach.

Step 4: Lay flat to dry. Do not use a dryer.


How to Pick a Sports Bra for Cycling January 13 2018

The right sports bra can make all the difference to comfort and performance while cycling.

As a F cup road cyclist I need a sports bra that gives me medium support  however, the times I've gone off road, I'll wear one of my high impact sports bras usually reserved for running.

So my first tip is, think about the level of support you need and of course us ladies with more up top might have to grab something with firmer support. 

Are your boobs stopping you from working out? November 08 2017

Nearly one in five women say their breasts stop them from participating in physical activity.

We’ve written a lot on the topic of finding the right type of sports bra that works for you - check out Sports Bra Fitting Tips or just send me an email sportsbra@sportsbra.co.nz and we can help get you into the best sports bra.


Review: Enell Sports Bra October 26 2017

I go for a fairly sedate jog first thing every other morning. I’m out early because that way I don’t give myself time to make excuses and I prefer the cover of darkness. I also need sports bras for hill walking, skiing, really brisk walking and very occasional (and almost certainly ill-advised) trips to trampoline parks. In short, there are times when I want my boobs to be under control.

So I tried the Enell Sports Bra.


A Yoga Bra for Big Busts October 22 2017

And, finally, one pro tip that is indispensable. When you try on a sports bra for yoga, be sure to come into a forward bend first thing. If you fall out doing that simple move, this is not the bra for you.

Serena William's Favourite Sports Bra October 21 2017

What is Serena’s favourite sports bra?

The Berlei Shift has a support factor rating of 4, to reduce breast bounce by up to 60%. 

Designed for a range of high impact activities, it's perfect for playing basketball, netball and, of course, tennis.


When it comes to running gear, what do you consider to be the most important? October 07 2017

Women are prepared to spend big on running shoes and other sports gear, but what about sports bras?

A study conducted by the Portsmouth Research Group in Breast Health showed that, while most women experience breast pain when running (whatever their cup size may be), 44% of them don’t do anything to alleviate their pain… whereas a good sports bra could transform their routine.

So do your breasts a favour and check out our range of high impact sports bras >


Comfortable Sports Bras Without Underwire That Still Keep You Supported & Lifted October 04 2017

I’ve heard many stories from customers how their sports bra tried to severely injure them when the underwire breaks loose jabbing the girls with every bounce!

Although underwire sports bras have come a long way so have the wire-free versions

Check out our range of wire free sports bras from low to high impact.


Guest Review - Shefit High Impact Sports Bra September 20 2017

"As a horse rider I have always struggled to find a sports bra that has enough support but that is also comfortable enough to wear all day as well. 

The Shefit sports bra fits both criteria incredibly well reducing just about all bounce but also with having easily adjustable shoulder and rib straps I can increase the support needed just before I ride then loosen off again once I have ridden."


Facebook bans Berlei ad because there are boobs! September 09 2017

We've just added the Berlei Shift Underwire Sports Bra to our collection and I recently shared their latest video as I love that depicts women and their boobs in different situations.

Funny but oh so can relate however, Facebook have banned the advert because of "the pixelated nudity, overt focus on bouncing breasts and overly zoomed images." 

For real???


REVIEW: Berlei SF4 Extreme High Impact Shift Underwire Sports Bra August 29 2017

Review: Berlei High Impact Shift Underwire Sports Bra

  • Ventilating mesh helps keep you cool
  • Wide straps convert to a crossed back style for versatility
  • Encapsulated underwire cups feature angled seams for shape and support during even the most strenuous workouts
  • Cotton-lined (no padding) cups for comfort

Best Sports Bra for Golf July 27 2017

What is the best sports bra for golf?

The ENELL LITE sport bra is ideal for golf. It's made from high-performance, breathable microfibre that transports moisture away from the body, keeping you dry and comfortable. The flat, seamless cups provide firm support for the bust – even in larger sizes – and moulds to the body's contours so that it doesn't interfere with your swing.

The ENELL LITE sports bra is perfect for Golf


How long should you keep a sports bra? July 24 2017

If you’re exercising more than three times per week, for more than 45 minutes per session, retire your sports bra after six months. 

Ashley Graham Shakes It Out In Her Trusty Sports Bra From ENELL July 03 2017

Ashley Graham just found the sports bra of her dreams and she wants the world to know about it.

"To all of my big breasted ladies out there who love to workout and can't find a bra, it's all about the Enell! These girls are not going anywhere! No way!" Ashley says while shaking what her mama gave her in Enell's LITE sports bra, which, according to the brand, is the "ideal blend of flex and stability needed for everyday fitness."


Entrepreneur Mom Q&A: Sara Moylan, Creator of the Shefit Sports Bra May 14 2017

What's the importance of wearing the right bra?
When your breasts are lifted and in the position that you want them to be, your posture is better, you walk better, you look like you've lost a little bit of weight. We want women of all ages, all sizes and all athletic levels to feel empowered, strong and confident. When you put on the right bra, you feel like you can accomplish anything.

Review: Freya Active Crop Top Sports Bra Review January 19 2017

Being the sports bra of choice by the England Netball team I of course just HAD to try one of these bras. I already own the original Freya Active which works fairly well for me, and so this looked to be the next step up in terms of shape, support and appearance. And as I’ve recently starting running several times per week I knew that I would be able to give this bra the perfect workout.

Buy the Freya Active Crop Top Sports Bra


‘No bounce’ Enell Sports Bra gets a lift from Oprah Winfrey January 11 2017

Why did Oprah Winfrey include the ENELL Sports Bra on her “must have” list? According to those in the know, it’s the best sports bra, hands down, particularly for full-figured women.

Best Sports Bra Ever - ENELL review January 10 2017

In the back of a drawer, I stumbled upon my Enell Sports Bra, which I bought after I gave birth to Henry and kind of forgot about. I am SO GLAD that I rediscovered this bra because I’ve been wearing it to death and really want to spread the word about how awesome it is.

Tips for Sticking to your New Year's Resolution January 03 2017

Here's 5 tips to help you stick to your goals:

  1. Get Social with Your Goals
  2. Clearly Defined Goals
  3. Have Patience
  4. Put it in Your Schedule
  5. Don't Beat Yourself Up

ENELL Sports Bras Reveals "Unshakable" Campaign November 11 2016

The best performing sports bra for well-endowed women launched a body positive campaign calling on all women to share their “Unshakable” spirit.

View Enell Sports Bra range