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Guest Review - Shefit High Impact Sports Bra September 20 2017

"As a horse rider I have always struggled to find a sports bra that has enough support but that is also comfortable enough to wear all day as well. 

The Shefit sports bra fits both criteria incredibly well reducing just about all bounce but also with having easily adjustable shoulder and rib straps I can increase the support needed just before I ride then loosen off again once I have ridden."


Facebook bans Berlei ad because there are boobs! September 09 2017

We've just added the Berlei Shift Underwire Sports Bra to our collection and I recently shared their latest video as I love that depicts women and their boobs in different situations.

Funny but oh so can relate however, Facebook have banned the advert because of "the pixelated nudity, overt focus on bouncing breasts and overly zoomed images." 

For real???


REVIEW: Berlei SF4 Extreme High Impact Shift Underwire Sports Bra August 29 2017

The One That Made Me Go “Damn” (in a Good Way)

I’m a woman of only average self-esteem, but I’ve got to say, when I caught a glimpse of myself in the Berlei extreme high-impact sports bra, even I had to say, “Daaaamn.”

Not only did it hold my boobs in place during an intense spin class, but it also made them look amazing (which has literally never happened for me in a sports bra before).


Best Sports Bra for Golf July 27 2017

What is the best sports bra for golf?

The ENELL LITE sport bra is ideal for golf. It's made from high-performance, breathable microfibre that transports moisture away from the body, keeping you dry and comfortable. The flat, seamless cups provide firm support for the bust – even in larger sizes – and moulds to the body's contours so that it doesn't interfere with your swing.

The ENELL LITE sports bra is perfect for Golf


How long should you keep a sports bra? July 24 2017

If you’re exercising more than three times per week, for more than 45 minutes per session, retire your sports bra after six months. 

Ashley Graham Shakes It Out In Her Trusty Sports Bra From ENELL July 03 2017

Ashley Graham just found the sports bra of her dreams and she wants the world to know about it.

"To all of my big breasted ladies out there who love to workout and can't find a bra, it's all about the Enell! These girls are not going anywhere! No way!" Ashley says while shaking what her mama gave her in Enell's LITE sports bra, which, according to the brand, is the "ideal blend of flex and stability needed for everyday fitness."


Entrepreneur Mom Q&A: Sara Moylan, Creator of the Shefit Sports Bra May 14 2017

What's the importance of wearing the right bra?
When your breasts are lifted and in the position that you want them to be, your posture is better, you walk better, you look like you've lost a little bit of weight. We want women of all ages, all sizes and all athletic levels to feel empowered, strong and confident. When you put on the right bra, you feel like you can accomplish anything.

Article: In search of the ultimate sports bra... March 26 2017

Alisa Higgins is passionate about being active and equally passionate about being able to participate in her chosen sports comfortably. However, for as long as she can remember, she has battled with the ‘big boobs’ dilemma.

A devotee of jogging, she tried multiple sports bras, even wearing two at a time, in an effort to keep the ‘jiggle’ to a minimum.

Review: Freya Active Crop Top Sports Bra Review January 19 2017

Being the sports bra of choice by the England Netball team I of course just HAD to try one of these bras. I already own the original Freya Active which works fairly well for me, and so this looked to be the next step up in terms of shape, support and appearance. And as I’ve recently starting running several times per week I knew that I would be able to give this bra the perfect workout.

Buy the Freya Active Crop Top Sports Bra


‘No bounce’ Enell Sports Bra gets a lift from Oprah Winfrey January 11 2017

Why did Oprah Winfrey include the ENELL Sports Bra on her “must have” list? According to those in the know, it’s the best sports bra, hands down, particularly for full-figured women.

Best Sports Bra Ever - ENELL review January 10 2017

In the back of a drawer, I stumbled upon my Enell Sports Bra, which I bought after I gave birth to Henry and kind of forgot about. I am SO GLAD that I rediscovered this bra because I’ve been wearing it to death and really want to spread the word about how awesome it is.

THE BŪBAND: A Must-Have Accessory for Larger-Breasted Runners? January 06 2017

When we first heard about the Būband – a product designed specifically for women who find their sport bras don’t provide them adequate support – we were keen to find out more and give it a test run.

The Būband comes in five adjustable sizes from XS to XL and is sold online at www.sportsbra.co.nz


Tips for Sticking to your New Year's Resolution January 03 2017

Here's 5 tips to help you stick to your goals:

  1. Get Social with Your Goals
  2. Clearly Defined Goals
  3. Have Patience
  4. Put it in Your Schedule
  5. Don't Beat Yourself Up

ENELL Sports Bras Reveals "Unshakable" Campaign November 11 2016

The best performing sports bra for well-endowed women launched a body positive campaign calling on all women to share their “Unshakable” spirit.

View Enell Sports Bra range


Būband Review - an athletic band to prevent breast bounce September 22 2016

So what is this Buband I speak of? Basically, it's a compression band that you wear over your existing sports bra which helps provide extra support.

It’s a three-inch-wide (7.6 cm) elasticised band covered in soft, breathable fabric and fastened with three rows of hook and eye closures, giving you plenty of sizing options.

Check out the BuBand


Shefit Sports Bra Review September 15 2016

shefit sports bra fitting

How important is it to wear a Sports Bra while horse riding? August 13 2016

Four in 10 female horse riders experience breast pain while in the saddle, the recently published findings of an online survey suggest.

Many riders may feel a sports bra is an unnecessary luxury and save their money for other more ‘essential’ pieces of kit.

However horse riding, (like other high impact sports), results in a lot of vertical chest movement and without proper support from a specially made undergarment this can become very uncomfortable for the rider and result in lasting and irreversible damage to the breast tissue.

Shop our range of sports bras 


When Should I Replace my Sports Bra? April 15 2016

General rule of thumb

  • Exercising more than three times a week for more than 45 minutes per session, retire your sports bra after six months
  • Training for a marathon, you would need to replace your bras every three months

Is Sleeping In A Bra Good For You? February 13 2016

Sleeping in a bra can be a good idea. If you have a large chest, the extra support can prevent stretch marks that may naturally happen during your sleep. Some bra fitters swear by sleeping in a bra as a way to prevent sagging, but there's no real evidence that that's true at all. In short, if sleeping in a bra makes you feel more comfortable, you should do it. Additionally, if you have a larger chest (C or D-up or above), it could be a good idea.

If you want to sleep in a bra, it's probably a good idea to choose a soft, comfortable one like the Shefit Perfect Lounge Bra.


Take BuzzFeed’s 12-Day Love Yourself Challenge - Day #12 January 12 2016

Day#12: If you Say Something Mean to Yourself Turn Your Cell Phone Off for 30 Minutes

This is a punishment for being mean to yourself. You do not deserve that. There is no one in this world more deserving of your love than yourself. Scolded yourself for a cookie? Bye phone. And that doesn’t mean you can get on your iPad or computer and stare longingly at your timelines. No.

Loving yourself does not make you vain or self-absorbed, it makes you indestructible.

sports bra


Take BuzzFeed’s 12-Day Love Yourself Challenge - Day #11 January 11 2016

Day#11: Create and Begin to Recite a Mantra

Create a personal mantra and recite it every morning. It can be as short or as long as you want it to be. Every morning. Simple mantra. Whatever it is that you need to focus more on, include it.

I am deserving of love. I am beautiful. I am strong. I can run a Marathon.

sports bra - mantra


Take BuzzFeed’s 12-Day Love Yourself Challenge - Day #10 January 10 2016

Day#10: Give Yourself a Pat on the Back For Something You Did Well Today

Did you make a to-do-list? That’s impressive. Did you mark something off of it? Even better. Did you make progress on a project? Did you do something nice for someone? You accomplish something great, every single day. Recognize that.

sports bra - pat on back


Take BuzzFeed’s 12-Day Love Yourself Challenge - Day #9 January 09 2016

Day#9: Compliment Others Without Allowing Jealousy to Force Its Way In

Compliments are ~wonderful~ and giving them is almost as wonderful as receiving them! If you like someone’s outfit, tell them. If you think their hair is lookin’ FLY, let them know. Compliment away, beauties.

sports bra - you rock


Take BuzzFeed’s 12-Day Love Yourself Challenge - Day #8 January 08 2016

Day#8: Don’t Compare Yourself to Others

Start this today, make it last forever. It’s so easy to look at someone else and think life would be better if you were more like them. But that’s wrong, because you’re perfect the way you are. If you start comparing yourself to others, catch it, and stop it, then tell yourself, “I am the way that I am supposed to be, and that is more than enough.”

sports bra - chicken + dog