I’ve always loved jogging (& the occasional muddy trail run!), but as someone with a larger bust, finding the right sports bra was a challenge! My draw soon filled up with bras that didn't work. My boobs still bounced, wire poked into me, straps cut into my shoulders and it was painful when exercising!

After trying a LOT of bras, I discovered the Enell Sports Bra and my frustration turned into a mission. Sportsbra.co.nz was born to help women of all shapes & sizes find supportive & comfortable sports bras, with a focus on those needing a little more support up top.

My range is carefully curated because every bra needs to pass the test with my group of customer testers. I'm also expanding into everyday bras that offer sports bra-level support without sacrificing comfort.

If you need help with sizing or style recommendations, my Online Fitting Form is like having a personal fitter at home. Based in Auckland, New Zealand, I'm proud to be a small, women-owned local business. Thank you for your support! Alisa