Serena William's Favourite Sports Bra

Serena William's Favourite Sports Bra

Finding the perfect sports bra isn’t easy — especially when you have large breasts! And if anyone knows the struggle of keeping their curves in check while also being a badass athlete, it’s Serena Williams.

The world renowned tennis pro isn’t shy about flaunting her fabulous figure (on or off the court), but best believe that anything she wears while playing tennis is designed to ensure she can move without all the boob bounce.

So, you might be surprised to learn that Williams’ go-to sports bras are made by the Australian brand, Berlei. Serena has worn Berlei bras in every match she has played for the past 14 years. That’s quite the endorsement — especially considering Williams has a multi-million dollar contract with Nike.

“As a female athlete, I know how important a good bra is,” Williams said in a press release. As my tennis regime includes tons of high performance exercises, I’m always running, bouncing and jumping, and I need to be confident there is both comfort and support – especially on court.”

Berlei Shift Underwire Sports Bra
For over 100 years, Berlei has been supporting women throughout every phase in their lives. 

From developing Australia’s first maternity bra and helping breast cancer survivors, to supporting world-leading athletes like Serena who discovered Berlei during the Australian Open in 2006.

So what is Serena’s favourite sports bra?

  • The Berlei Shift has a support factor rating of 4, to reduce breast bounce by up to 60%.
  • Designed for a range of high impact activities, it's perfect for playing basketball, netball and, of course, tennis.
"No other sports bra compares. It's a brand that truly supports and celebrates real women of all shapes and sizes." Serena Williams.

Want more info? View the Berlei Sports Bra range


Hi Gwen, yes the straps are adjustable on the Berlei Shift sports bra


Are the strapes on the berlei shift fully adjustable?

Gwen Hall

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