In search of the ultimate sports bra... March 26 2017


Alisa HigginsAlisa Higgins is passionate about being active and equally passionate about being able to participate in her chosen sports comfortably. However, for as long as she can remember, she has battled with the ‘big boobs’ dilemma.

A devotee of jogging, she tried multiple sports bras, even wearing two at a time, in an effort to keep the ‘jiggle’ to a minimum.

When her bust size increased to a 32F she became serious about the bra business – and ended up starting her own, sportsbra.co.nz. Aimed at providing Kiwi women with a solution to wayward chests, she researches, tests and sources sports bras to work for the many body shapes and sizes out there.

Fitness Journal talks sports bras and bra fitting with her.


Read more at fitnessjournal.co.nz